Vans is excited to unveil the United Through Skateboarding Collection, developed in collaboration with renowned photographer and cultural chronicler Atiba Jefferson.
This collection serves as a homage to the meaningful relationships built through skateboarding, showcasing Atiba’s artistic evolution—from urban landscapes to studio settings—and the influences that have defined his career. Celebrated for his remarkable skate imagery, Atiba’s impact reaches far beyond skateboarding, encompassing the realms of music, fashion, art, and sports.
The United Through Skateboarding Collection includes a carefully selected array of skate footwear, clothing, and accessories, each item reflecting Atiba’s unique visual style. Incorporating some of his most celebrated photographs along with new artwork, this collection resonates with authenticity. A distinctive logo and original pieces from Atiba’s close friend and graffiti artist Haze add depth to the overall narrative of the collection.
Directed by Atiba himself, the advertising campaign highlights a range of skaters, artists, musicians, and athletes—illustrating how skateboarding can bridge various backgrounds and unite communities. Featured talents include Adam Devine, Blake Anderson, Anders Holm, Sam Richardson, Tim Robinson, Franz Lyons, Baron Davis, C.J. Uzomah, Lizzie Armanto, Zion Wright, Curren Caples, Shiloh Catori, and Cocona Hiraki.
