25K Examines His Significant Influence From “Pheli Makaveli” To “Loyal To The Plug.” Hailing from Pretoria, 25K encapsulates his journey in one concise overview, supported by impressive metrics. Under the theme “The Impact of Don Kilograms,” the rapper details a profile shaped by determination, belief, and a devoted fanbase that has been consistently streaming, sharing, and supporting his work.
His impact is clear with over 250 million impressions across various platforms, more than 30 million YouTube views, and a following exceeding 90,000 subscribers. The rapper’s music also contributes significantly; his debut album Pheli Makaveli has surpassed 20 million streams, while Loyal To The Plug has gone beyond 15 million, keeping the Pretoria narrative vibrant.
His singles, including “Trap Jumpin,” “2 Headed Goat,” “Hustlers Prayer,” and “Deep Waters,” complement his album titles. This success is reflected on the charts: he boasts 10 tracks that have charted on TikTok, with 22 appearances in the weekly top track rankings. On Spotify, he has 16 placements in the Daily Viral 100, 16 in the Weekly Top 200, and 39 in the Daily Top 200. YouTube adds five Top Songs and five Top Videos. Discovery apps further highlight his popularity, featuring 10 Daily Top Tracks on Shazam, 15 entries in the Daily Top 100 on Deezer, and an impressive 76 Daily Top 100 entries on Apple Music.
Collaborations have also yielded success, with “Sosh Plata” achieving platinum status, while “Ntoni Na” and “Mamazala” have been certified gold, affirming the appeal of his guest appearances. His foray into branding has drawn interest from major companies like Heineken Silver, Coca-Cola, Samsung, LaLiga, Studio 88, True Religion, Red Bull, Diesel, Timberland, KFC, Galaxy Boy, and MINI.
The narrative reflects an artist who has transformed local stories into messages that resonate nationally and beyond. If this is “just the beginning,” as 25K puts it, Don Kilograms is poised for further growth, with numbers that align with his ambitions—while Pretoria follows its prominent figure as he achieves new milestones.
