Ap Wordsmith has recently released an impressive video that truly embodies the spirit of hip-hop, bringing the focus back to its origins.
“Turn Me Up” not only triumphed in DJ Switch’s AUX competition, but it also reinforces the idea that genuine hip-hop thrives in the streets, far removed from mere streaming numbers and fleeting trends. The video effectively captures this essence, challenging the dominance of social media metrics that seek to dictate what defines true excellence.
The video, directed by Sipho Magosa with DJ Switch assisting, features a cinematic quality which is a testament to the creators’ deep understanding of the culture. The visuals range from intimate indoor shots to gritty street scenes, showcasing the support from peers and emphasizing a genuine portrayal of hip-hop.
This marks a significant achievement for the hip-hop community. Watch and share your thoughts.
