BABYG!RL ZAE Discusses Her Decision to Join Emtee Records Amid Criticism of Emtee. Up-and-coming artist BABYG!RL ZAE has shared her thoughts on signing with Emtee Records, addressing concerns related to its founder, Emtee.
BABYG!RL ZAE Discusses Her Decision to Join Emtee Records Amid Criticism of EmteeDuring an interview on the Spreading Humours Podcast, host Ayanda Woods raised questions about ZAE’s decision to join the label, referencing Emtee’s controversial history and the difficulties he has faced since leaving Ambitious Records.
“I wanna ask, why did you choose Emtee Records as a label to be signed under?” Woods inquired. “Emtee has recently been deemed a very problematic artist, especially after the whole mess with Ambitious Records. Things have been very shaky, so why would you choose that particular record label?”
In her response, BABYG!RL ZAE stated that her encounters with Emtee have differed greatly from the widely held public perception.
“I got to see a side of him that most people probably don’t get to see,” she remarked. “I didn’t see him as Emtee the Hustler. I saw him as a person.”
According to ZAE, her personal interactions with Emtee unveiled traits that are typically missed by the public.
“He has a good heart, he’s very caring, and his heart and mind are in the right place,” she added.
The artist commended Emtee’s role in the South African music landscape, specifically within the hip hop and trap genres. She acknowledged him as a pivotal figure in paving the way for many younger artists.
“At the same time, he’s a trapper, and I have a lot of respect for him,” ZAE mentioned. “There’s so much we can learn from him. I think he set the tone for a lot of the artists coming through.”
She further noted that Emtee’s mentorship has played a crucial role in her growth as an artist.
“He’s an amazing mentor as well,” ZAE said.
ZAE’s reflections provide a glimpse into her relationship with the label head, showcasing her respect for his character and impact on the industry.
As BABYG!RL ZAE embarks on her career with Emtee Records, her insights are poised to reignite conversations regarding Emtee’s contributions to South African music, both as an artist and as a mentor to emerging talent.
