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  • Jägermeister’s Epic Jozi Takeover: The Ultimate Kühl Experience!
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Jägermeister’s Epic Jozi Takeover: The Ultimate Kühl Experience!

Man-Gale July 27, 2026 2 minutes read
Jägermeister's Unforgettable Jozi Adventure: The Coolest Night Out!

This year’s official Haus of Kühl Masters – Young Stunna, Focalistic, Fokofpolisiekar, KMAT and Van Pletzen – delivered an exceptional day filled with diverse performances that reflect the innovation within South African culture. The event also featured notable acts including Twenty One Children, MamThug, Volume, Tira, VVSMANI, Baby Whitz, Tristan Urwin, 2Shoes, Atmos Blaq, Hitboss, 031 Choppa featuring Uncool, Njelic, Yolophonik, Jinji, Sam Deep, Brotherkupa, Deniece Marz, Mylani, BeatsByChe and Banques, creating a thrilling atmosphere throughout the event.

Beyond music, Haus of Kühl turned the renowned Victoria Yards precinct into a lively cultural hub where music, fashion, visual arts, and immersive experiences came together. Guests had the opportunity to explore curated installations, interactive brand experiences, fashion showcases, and collaborative efforts that highlighted Johannesburg’s creative spirit.

Vtsek Studios returned as the official visual art collaborator for the 2026 edition, bringing immersive visual storytelling to Haus of Kühl through large-scale installations and original artworks. Known for creating bold, thought-provoking pieces that blend contemporary African identity with street culture, Vtsek Studios has built a reputation for transforming public spaces into dynamic artistic experiences. Their collaboration with Haus of Kühl reflects a shared commitment to celebrating creativity, experimentation and cultural expression.

Johannesburg-based fashion collective Cultish partnered with Haus of Kühl to curate unique fashion experiences that celebrated individuality, youth culture, and alternative styles. The collective is known for pushing creative boundaries and supporting independent South African designers, earning respect within the contemporary fashion landscape by blending fashion, music, and culture through innovative collaborations and experiential showcases.

Established in early 2021, FRNDLY SA is a multidisciplinary creative organization that encompasses art, collaboration, apparel, and social entrepreneurship. Built on the belief that community and storytelling can drive meaningful change, the brand employs design to preserve South Africa’s multicultural identity while addressing contemporary social issues. By collaborating closely with youth from marginalized communities, FRNDLY fosters platforms that celebrate creativity, resilience, and collaborative spirit. Serving as the official racks and mannequins collaborator for Haus of Kühl 2026, FRNDLY contributed to shaping the event’s fashion presentation, reinforcing the link between design, culture, and community.

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