Starting with World Cognac Day, the initiative evolved to its peak during the Durban July weekend. The campaign, Two Cities. One Spirit., traversed various realms such as music, culture, nightlife, and dialogue, uniting individuals through a collective rhythm and energy.
This narrative sparked with World Cognac Day. The journey continued with the Two Cities Tour. The Durban July served as the gathering point for all elements to integrate.
It was not limited to one event or location. Instead, it marked a key chapter in a cultural saga expressed through music and shared experiences.
Fundamentally, Two Cities. One Spirit. highlighted the outcomes of varying influences merging in a unified spirit.
During the Durban July weekend, Rémy Martin engaged with Durban’s most prominent cultural venues, experiences, and dialogues, weaving music, fashion, nightlife, and celebration into a cohesive narrative. Activities ranged from venue takeovers and creator interactions to significant cultural highlights and exclusive nightlife events, all adding to a story initiated on World Cognac Day.
At the core of this narrative were cultural influencers Que DJ and Asvnte, who infused the campaign with the rhythm, energy, and spirit that characterized it from the outset. The weekend featured music, fashion, culture, and creativity intersecting to form moments that captured the essence of Two Cities. One Spirit.
Two Cities. One Spirit. was intended as a prolonged cultural mark rather than a one-off event, and Durban July represented a crucial milestone in the campaign.
Just as Rémy Martin VSOP combines various elements to achieve a single, refined expression, Two Cities. One Spirit. illustrated what can unfold when music, culture, and individuals unite in a shared spirit.
“We are proud to launch ‘Two Cities. One Spirit.’, an initiative that perfectly embodies the spirit of Rémy Martin VSOP. This unique collaboration between Durban and Los Angeles, driven by talents like Asvnte and Que DJ, is an ode to creativity and cultural connection, values dear to Rémy Martin and resonating with the balance of our eaux-de-vie.” states Amaury Vinclet, Rémy Martin General Manager
Two Cities. One Spirit. Across Durban July Weekend
During this weekend, Rémy Martin curated various cultural moments to fully express Two Cities. One Spirit.. Cultural ambassadors Asvnte and Que DJ led the way. The events kicked off on Thursday at The Room, where Rémy Martin hosted an intimate dinner honoring Asvnte. The evening featured refined hospitality and meaningful conversations, establishing the tone for the upcoming days.
On Friday, Asvnte and Que DJ entertained guests at Brown Sugar, showcasing Durban’s vibrant creative scene through an evening rich in music and connection, marking the first vibrant expression of the campaign.
The weekend reached its summit on Saturday at the Opulence Marquee during the Hollywoodbets Durban July, where Rémy Martin hosted an elevated experience of hospitality, celebrating style and craftsmanship. As the night progressed, the celebrations continued at Envy, maintaining the spirit of Two Cities. One Spirit. in one of Durban’s iconic nightlife venues.
On Sunday, participants joined Asvnte and Que DJ for an exclusive Rémy Martin yacht experience along the Durban coastline. The program wrapped up on Monday at Mkhize’s Rooftop, where media, partners, and cultural influencers gathered for a final toast to the weekend overlooking the city.
These experiences encapsulated the essence of Two Cities. One Spirit., celebrating music, culture, and craftsmanship, and reflecting Rémy Martin’s commitment to shared experiences.
