“O.M.G.” investigates the current digital realm of romance, highlighting the joyful moment a young woman revels in the thrill of her crush responding to her social media story. The song reflects on modern dating norms, where likes, shares, and comments are often seen as indicators of effort and affection. Additionally, it underscores LaFoy’s status as a leading figure. Among South Africa’s notable, culturally rich, and cypher-influenced MCs, she presents complex lyrics filled with triple and quadruple entendres.
In terms of production, Lex collaborates with her long-time producer and partner Wes My Meds, who has played a crucial role in her previous projects, including “Vuk Ekseni”, “Amen”, “From The Head”, “WITOTWS”, “Sushi Dip”, and the recent “Tebogo Mahange”. Wes My Meds is also recognized for his contributions to other South African Hip Hop artists such as Kuli Chana, Loki SA, OKMalumKoolKat, and the late, respected AKA.
O.M.G comes with an accompanying music video directed and edited by SAMA Award-winning director and editor Slimdogmillionaire, with Justin “Sweatface” McGee (known for his early collaborations with Dirty Paraffin) serving as D.O.P.
Anticipate the release of O.M.G, coming thisWomen’s Month 2026, across all major online music streaming platforms.
