Una Rams is back with his new track, “Priceless Possession” — a poignant love ballad that connects the past to the present. Scheduled for release on 15 August 2025, this is the second single from his eagerly awaited debut album, meet me at the altar — a heartfelt tribute to love, commitment, and profound connection.
Originally crafted more than seven years ago, Priceless Possession has been artfully reinterpreted for this new era. With production by C-Tea, J-Smash, and Raven, the song has transformed into a vibrant South African Afro-soul masterpiece — richer, more layered, and aligning with the true essence that Una always intended.
“There’s a certain wisdom in these lyrics,” Una reflects. “Even back then, I understood the kind of love I was hoping for — not performative or conditional, but something divine and enduring.”
Performed in both English and Tshivenda, Priceless Possession serves as a tribute to a love that cannot be purchased — a love that prioritizes dedication over convenience, connection over currency, and gratitude over ego. It’s a reminder of the choice to love someone, day in and day out.
This release follows the emotional triumph of Ndi a Mufuna, the album’s lead single that generated tremendous affection and interaction earlier this year. With Priceless Possession, Una Rams continues to forge a new tradition of African love songs — music meant for vows, eternities, and altars.
Priceless Possession is set to release on 15 August 2025 across all digital platforms.
