Airburn Sounds: From Studio to Spotlight with Sportscene & Puma Collaboration
Airburn Sounds, the acclaimed producer and DJ Thabo Mahundla, is rising to prominence in the South African music scene as he secures a transformative role in the “Put Me On 2024” campaign by Sportscene. This innovative initiative, launched recently, focuses on nurturing emerging talent in hip hop and Amapiano, with Airburn set to produce tracks for competition winners P-Flow and Laqasha S!R. The collaboration with major brands like Puma underscores Airburn’s growing influence, marking a significant evolution from music producer to cultural tastemaker as he shapes the future of local youth culture.
Strategic Evolution of Airburn Sounds
Airburn Sounds is transitioning from merely a producer to a cultural tastemaker, reportedly redefining the landscape of South African music and youth culture. This change marks a significant career milestone.
His collaboration with Sportscene for the ‘Put Me On 2024’ campaign exemplifies this shift, showing that brand partnerships can enhance artistic influence in contemporary music.
“I am grateful,” Airburn said regarding the partnership, emphasizing its potential to foster impactful collaborations within the industry, cementing his role as a creative leader.
Upcoming Releases and Collaborations
In conjunction with his brand partnership, Airburn is set to release a double EP featuring both Soulful Amapiano and Sgubhu dance music, with notable artists contributing.
The EP aims to showcase Airburn’s most intentional work to date, reportedly dropping its first single soon, generating excitement among fans and industry insiders alike.
This upcoming release aligns with his recent evolution into a cultural architect, underlining how Airburn Sounds is solidifying his presence in both music and brand arenas.
Airburn Sounds is redefining his role in the music industry, seamlessly blending sound and style, while shaping the future of South African youth culture.
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