Da LES Critiques the Contemporary South African Hip Hop Scene. During his conversation on the L-Tido Podcast, Da LES expressed a straightforward assessment of the South African hip hop industry, urging artists to revert to creating longer, more emotionally resonant tracks that also connect with female audiences if the genre wishes to regain its prominence.
In discussing the condition of hip hop within the country, Da LES stated, “I think it’s in a bad place. I love the way it’s going, but the guys… first of all, they are recording songs that are two minutes. I don’t know, I’m old school, at least give me three minutes fifteen seconds. And then, you know, back in the days, the records had soul. They have to put more quality, man. I’m sorry, but the stuff that I’ve been hearing, I’ll give it about a six rating. They have to really put their head on it and put in some work, man.”
He further emphasized the significance of catering to female listeners, saying, “Maybe it’s just me, but for me, when I’m in the studio, I’m in the studio. And maybe it’s about the girls. I make music for the girls. All I’m saying is, why don’t you make tracks for the women and then you will get to the guys. So now, guys in SA rap are making music for the guys. Girls are now listening to Amapiano. You guys need to make music for girls. Get them dancing.”
Da LES’s comments focused on both the artistry and the audience. He pointed out the recent trend of producing very short songs and mentioned that this shift often compromises the emotional depth, artistic growth, and technical proficiency found in music. For him, a return to songs that offer artists the space to develop verses and express soul could revitalize the texture and longevity of South African hip hop.
