South African musicians Kabza De Small and Maglera Doe Boy are making their mark internationally as part of Hennessy’s latest campaign, titled “Made for More.” They are joined by Nigerian icon and GRAMMY Award-winner Tems, who recently assumed the role of Hennessy’s Global Ambassador. The campaign highlights African creativity, cultural significance, and artistic progress through captivating visuals and storytelling.
The launch of “Made for More” features a vibrant lineup of African innovators, including Kabza De Small, Maglera Doe Boy, Congolese artist INNOSS’B, and creative talents Bahaati Simeons and Buqaqawuli Nobakada. Together, these individuals reflect the campaign’s aim to illustrate Africa’s influence on the global stage in music, art, and culture.
Central to the initiative are three unique environments—Games Club, Art Club, and Jam Club—each crafted to depict different dimensions of Hennessy’s evolving relationship with African culture.
In the Games Club, Tems collaborates with INNOSS’B and renowned Nigerian chess grandmaster Tunde Onakoya, blending intellect and culture to depict the interplay of strategy and creativity.
In the Art Club, Maglera Doe Boy features alongside Tems in a surreal dreamlike setting adorned with striking sculptures and colorful murals, showcasing artistic liberty and narrative through visual art.
The Jam Club highlights the talent of Kabza De Small, recognized as South Africa’s “King of Amapiano.” Together with Tems, the duo brings rhythm and soul to an engaging performance space, encapsulating the essence and vitality of African music.
The participation of Kabza and Maglera in this campaign is expected. Both artists have been part of Hennessy’s creative community and recently visited the brand’s headquarters in Cognac, France, further solidifying their connection. Their presence alongside Tems underscores the international appeal of Amapiano and South African rap, as well as the continent’s cultural impact globally.
For Tems, her position as Global Ambassador transcends mere titles; it is about elevating African narratives around the world. “Made for More” showcases her, Kabza, Maglera, and others as cultural pioneers who represent determination, innovation, and foresight.
