H&M South Africa brought an electric atmosphere to Johannesburg with the S/S25 Music Experience. This event celebrated the launch of the second drop of the Spring/Summer 2025 collection and marked a decade of H&M’s presence in South Africa. The iconic 92 Rivonia building in Sandton was beautifully lit in red, providing a stunning backdrop for a memorable evening filled with fashion and music.
The evening kicked off with a lively performance by the Intimitive Dance Company. This set the stage for a series of spectacular live acts, including Kamo Mphela, Shekhinah, and Internet Girl, alongside vibrant DJing from Lelowhatsgood, DJ Kent, and Baby Whitz. Attendees included Nomalanga Shozi, Elaine, lordkez, Nadia Jaftha, and Prince Grootboom, all celebrating the lively blend of local music and spring fashion.
“Being part of H&M’s S/S 25 Music Experience for their 10-year celebration is so exciting. I love how the event mixes fashion, music and good vibes. It’s all about expression and energy, which is exactly what I stand for. It feels really special to celebrate this milestone with H&M surrounded by style and sound that feels fresh and fun,” – Kamo Mphela.
“H&M is an iconic brand that is so loud about their love for music and fashion, which are my passions, and I am excited to share this stage with creatives and artists that are like minded,” –Shekhinah.
