“I’m Taking the Wheel”: Priddy Ugly Releases First Music Video In Two Years With ‘Kind Regards.’ South African hip-hop artist Priddy Ugly has marked the end of a two-year hiatus from music videos by unveiling the visual for “KIND REGARDS,” once again taking on directorial duties to shape his story.
“I’m Taking the Wheel”: Priddy Ugly Releases First Music Video In Two Years With ‘Kind Regards’In a recent post on X, the Johannesburg native, known as Serunya Richard Moloi, spoke about his break from music videos, describing it as both a reflection and an assertion of independence. “It’s been 2 years since you got visuals from me. I’m taking the wheel. You’re in control of your own destiny, don’t let anyone direct that narrative.”
This statement laid the groundwork for the new visual. The release not only marks the return of Priddy Ugly but also signifies a shift towards a more self-determined creative vision. The music video premiered at 6 p.m. on his YouTube channel, showcasing enhanced production quality and featuring authentic African storytelling, produced under the BySomeIdiot Studios label. Fans were also treated to behind-the-scenes footage revealing insights into the video’s creation.
“KIND REGARDS” first made its debut as an audio track in late 2025 on the DUST DLX album through STAY LOW. Initially well-received, the music video has sparked renewed discussions in the South African hip-hop community. The song’s title has a contrasting tone compared to Priddy Ugly’s bold lyrics, particularly striking lines such as, “It won’t be ‘KIND REGARDS’ if you get replies & I’ll never let it slide.”
This release follows a period where he focused on collaborations, including notable features with Maglera Doe Boy, and emphasized personal development. It has been roughly two years since his last major solo visual, making this comeback feel deliberate.
Combining thoughtful reflection with a drive for success, “KIND REGARDS” highlights Priddy Ugly’s standing in the South African rap scene. It serves as both a creative revival and a proclamation of independence. The complete music video is now accessible on YouTube, inviting listeners to engage with this new chapter of his artistry.
