{"id":11359,"date":"2025-10-03T14:15:28","date_gmt":"2025-10-03T12:15:28","guid":{"rendered":"https:\/\/wedodis.co.za\/news\/?p=11359"},"modified":"2025-10-03T22:07:41","modified_gmt":"2025-10-03T20:07:41","slug":"global-hennessy-campaign-unites-kabza-de-small-maglera-doe-boy-and-tems-for-a-stellar-collaboration","status":"publish","type":"post","link":"https:\/\/wedodis.co.za\/news\/global-hennessy-campaign-unites-kabza-de-small-maglera-doe-boy-and-tems-for-a-stellar-collaboration\/","title":{"rendered":"Global Hennessy Campaign Unites Kabza De Small, Maglera Doe Boy, and Tems for a Stellar Collaboration"},"content":{"rendered":"
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South African musicians Kabza De Small and Maglera Doe Boy are making their mark internationally as part of Hennessy\u2019s latest campaign, titled \u201cMade for More.\u201d They are joined by Nigerian icon and GRAMMY Award-winner Tems, who recently assumed the role of Hennessy\u2019s Global Ambassador. The campaign highlights African creativity, cultural significance, and artistic progress through captivating visuals and storytelling.<\/p>\n

The launch of \u201cMade for More\u201d features a vibrant lineup of African innovators, including Kabza De Small, Maglera Doe Boy, Congolese artist INNOSS\u2019B, and creative talents Bahaati Simeons and Buqaqawuli Nobakada. Together, these individuals reflect the campaign\u2019s aim to illustrate Africa\u2019s influence on the global stage in music, art, and culture.<\/p>\n

Central to the initiative are three unique environments\u2014Games Club, Art Club, and Jam Club\u2014each crafted to depict different dimensions of Hennessy\u2019s evolving relationship with African culture.<\/p>\n

In the Games Club, Tems collaborates with INNOSS\u2019B and renowned Nigerian chess grandmaster Tunde Onakoya, blending intellect and culture to depict the interplay of strategy and creativity.<\/p>\n

In the Art Club, Maglera Doe Boy features alongside Tems in a surreal dreamlike setting adorned with striking sculptures and colorful murals, showcasing artistic liberty and narrative through visual art.<\/p>\n

The Jam Club highlights the talent of Kabza De Small, recognized as South Africa\u2019s \u201cKing of Amapiano.\u201d Together with Tems, the duo brings rhythm and soul to an engaging performance space, encapsulating the essence and vitality of African music.<\/p>\n

The participation of Kabza and Maglera in this campaign is expected. Both artists have been part of Hennessy\u2019s creative community and recently visited the brand\u2019s headquarters in Cognac, France, further solidifying their connection. Their presence alongside Tems underscores the international appeal of Amapiano and South African rap, as well as the continent\u2019s cultural impact globally.<\/p>\n

For Tems, her position as Global Ambassador transcends mere titles; it is about elevating African narratives around the world. \u201cMade for More\u201d showcases her, Kabza, Maglera, and others as cultural pioneers who represent determination, innovation, and foresight.<\/p>\n

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