{"id":23388,"date":"2026-02-22T08:10:33","date_gmt":"2026-02-22T06:10:33","guid":{"rendered":"https:\/\/wedodis.co.za\/news\/?p=23388"},"modified":"2026-02-22T08:10:33","modified_gmt":"2026-02-22T06:10:33","slug":"priddy-ugly-returns-with-kind-regards-a-bold-comeback-in-music-video-form","status":"publish","type":"post","link":"https:\/\/wedodis.co.za\/news\/priddy-ugly-returns-with-kind-regards-a-bold-comeback-in-music-video-form\/","title":{"rendered":"Priddy Ugly Returns with ‘Kind Regards’: A Bold Comeback in Music Video Form"},"content":{"rendered":"
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\u201cI\u2019m Taking the Wheel\u201d: Priddy Ugly Releases First Music Video In Two Years With \u2018Kind Regards.\u2019 South African hip-hop artist Priddy Ugly has marked the end of a two-year hiatus from music videos by unveiling the visual for \u201cKIND REGARDS,\u201d<\/em> once again taking on directorial duties to shape his story.<\/strong><\/p>\n

\"Priddy<\/a>\u201cI\u2019m Taking the Wheel\u201d: Priddy Ugly Releases First Music Video In Two Years With \u2018Kind Regards\u2019<\/figure>\n

In a recent post on X, the Johannesburg native, known as Serunya Richard Moloi, spoke about his break from music videos, describing it as both a reflection and an assertion of independence. \u201cIt\u2019s been 2 years since you got visuals from me. I\u2019m taking the wheel. You\u2019re in control of your own destiny, don\u2019t let anyone direct that narrative.\u201d<\/em><\/p>\n

This statement laid the groundwork for the new visual. The release not only marks the return of Priddy Ugly but also signifies a shift towards a more self-determined creative vision. The music video premiered at 6 p.m. on his YouTube channel, showcasing enhanced production quality and featuring authentic African storytelling, produced under the BySomeIdiot Studios label. Fans were also treated to behind-the-scenes footage revealing insights into the video\u2019s creation.<\/p>\n

\u201cKIND REGARDS\u201d first made its debut as an audio track in late 2025 on the DUST DLX<\/em> album through STAY LOW. Initially well-received, the music video has sparked renewed discussions in the South African hip-hop community. The song’s title has a contrasting tone compared to Priddy Ugly\u2019s bold lyrics, particularly striking lines such as, \u201cIt won\u2019t be \u2018KIND REGARDS\u2019 if you get replies & I\u2019ll never let it slide.\u201d<\/p>\n

This release follows a period where he focused on collaborations, including notable features with Maglera Doe Boy, and emphasized personal development. It has been roughly two years since his last major solo visual, making this comeback feel deliberate.<\/p>\n

Combining thoughtful reflection with a drive for success, \u201cKIND REGARDS\u201d highlights Priddy Ugly\u2019s standing in the South African rap scene. It serves as both a creative revival and a proclamation of independence. The complete music video is now accessible on YouTube, inviting listeners to engage with this new chapter of his artistry.<\/p>\n