{"id":32145,"date":"2026-06-02T19:32:31","date_gmt":"2026-06-02T19:32:31","guid":{"rendered":"https:\/\/wedodis.co.za\/news\/?p=32145"},"modified":"2026-06-02T19:32:31","modified_gmt":"2026-06-02T19:32:31","slug":"celebrating-south-african-creativity-lordkez-shines-in-the-levis-and-colorsxstudios-emergent-program","status":"publish","type":"post","link":"https:\/\/wedodis.co.za\/news\/celebrating-south-african-creativity-lordkez-shines-in-the-levis-and-colorsxstudios-emergent-program\/","title":{"rendered":"Celebrating South African Creativity: lordkez Shines in the Levi’s\u00ae and COLORSxSTUDIOS EMERGENT Program"},"content":{"rendered":"
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Her A COLORS SHOW performance, produced in partnership with Levi\u2019s\u00ae and filmed at COLORSxSTUDIOS in Brooklyn, NY, features the debut of a new song \u201cWena Fela,\u201d offering a first glimpse into her upcoming album. The performance is accompanied by two original artist profile films. The first, titled \u201cSide A \/ Side B,\u201d presents a non-linear portrait shaped by two moods chosen by lordkez \u2013 one internal, one external \u2013 bridging her world across music, identity, and style while exploring the stories and personal objects that have defined her. The second film, \u201c5:01,\u201d captures a moment from her day at 5:01AM, a nod to Levi\u2019s most iconic denim fit: the 501\u00ae. Through this lens, the film explores intimate topics on music, becoming, and identity.<\/span><\/p>\n

\u201cThe journey in discovering my personal identity has happened through my greatest passion, which is making music,\u201d<\/em><\/span> said lordkez.<\/span> \u201cI found myself becoming more of myself with every new step I took. I still feel I am on that journey right now so being recognised within EMERGENT as a voice that represents where I come from on a global scale is a huge honour for me and I am so excited about being part of this.\u201d<\/em><\/span><\/p>\n<\/div>\n<\/div>\n

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\u201clordkez, who moves on her own terms and meticulously crafts sounds that look forward and ahead, represents exactly the kind of artist EMERGENT was built for,\u201d <\/em><\/span>said Les Green, Senior Director, Collaborations and Music Partnerships Marketing at Levi\u2019s. <\/span>\u201cAlongside the incredible COLORS team, we\u2019re proud to shine a light on her music and her individuality as an artist.\u201d<\/em><\/span><\/p>\n

Lordkez is part of a phased rollout of six artists across Mexico, South Africa, the United States, the United Kingdom, France, and Japan, each given their own dedicated spotlight window within the EMERGENT program. Additional artists from New York, London, Paris, and Japan will follow through the rest of 2026.<\/span><\/p>\n

Follow the EMERGENT program on the @COLORSxSTUDIOS <\/span>YouTube<\/a><\/span> channel and @levis <\/span>Instagram<\/a><\/span> and <\/span>TikTok<\/a><\/span>.<\/span><\/p>\n<\/div>\n<\/div>\n