{"id":37206,"date":"2026-08-31T14:23:36","date_gmt":"2026-08-31T14:23:36","guid":{"rendered":"https:\/\/wedodis.co.za\/news\/?p=37206"},"modified":"2026-08-31T16:25:11","modified_gmt":"2026-08-31T16:25:11","slug":"winning-in-stages-coco-gauff-and-new-balances-enduring-partnership","status":"publish","type":"post","link":"https:\/\/wedodis.co.za\/news\/winning-in-stages-coco-gauff-and-new-balances-enduring-partnership\/","title":{"rendered":"Winning in Stages: Coco Gauff and New Balance’s Enduring Partnership"},"content":{"rendered":"
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In a landscape where companies typically pursue athletes who are currently in the spotlight, the alliance between Coco Gauff<\/a><\/strong> and New Balance<\/strong><\/a> stands out as a prime example of investing in potential before the individual achieves stardom.<\/span><\/p>\n

New Balance entered into a partnership with Coco Gauff at the young age of 14 in 2018,<\/em> well before she became a Grand Slam champion recognized globally in tennis. The company recognized her potential early on and committed to a mutual growth journey.<\/span><\/p>\n

This commitment is what South African tennis enthusiast and Kurumana\u2019s MVP @PortiaMoemedi<\/strong><\/a> emphasized in a tweet praising the partnership:<\/span><\/p>\n

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\u201cOh @newbalance, what you have done for Coco Gauff since she was only 14 is admirable. Your patience is something other brands can learn from! If anyone has written a marketing case study on Coco and NB, please send it to me 🥺❤️. You mean the world to us NB❤️.\u201d<\/span><\/p>\n<\/blockquote><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n