{"id":38280,"date":"2026-09-19T07:52:12","date_gmt":"2026-09-19T07:52:12","guid":{"rendered":"https:\/\/wedodis.co.za\/news\/?p=38280"},"modified":"2026-09-19T07:52:12","modified_gmt":"2026-09-19T07:52:12","slug":"champuru-makhenzo-unveils-original-track-for-nedbank-imc-conference","status":"publish","type":"post","link":"https:\/\/wedodis.co.za\/news\/champuru-makhenzo-unveils-original-track-for-nedbank-imc-conference\/","title":{"rendered":"Champuru Makhenzo Unveils Original Track for Nedbank IMC Conference"},"content":{"rendered":"
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Renowned international platinum artist Champuru Makhenzo has unveiled a new track composed specifically for the Nedbank IMC Conference, translating the energy and culture of this marketing gathering into a musical piece.<\/p>\n

This song is part of SlikourOnLife\u2019s Music on Media initiative, which investigates the relationship between music, media, culture, and brands, supported by SOL Distro’s recording and distribution framework. For the Nedbank IMC, music was integrated into the essence of the conference, encapsulating the dialogue and ambiance that arose during the event.<\/p>\n

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\"Champuru<\/figure>\n
\"Champuru<\/figure>\n<\/figure>\n

The Nedbank IMC occurred on Thursday, September 17, at Mosa\u00efek Teatro in Johannesburg, gathering marketers, creatives, and industry leaders for a day centered on the evolving marketing landscape. The theme for the 2026 event was \u201cShift Happens,\u201d addressing various topics, including technology, culture, creativity, and business.<\/p>\n

Makhenzo drew inspiration from the event, incorporating snippets from speakers and attendees into the track. \u201cAre you making the song as I speak now?\u201d Bouga Luv inquires during a presentation. \u201cAre these the lyrics you want for your song?\u201d<\/p>\n

The phrase \u201cAI in the context of marketing\u201d is transformed into a rhythmic motif, \u201cKing Kong\u201d evolves into a chant, and \u201cI have chandeliers in my ears\u201d becomes a recurring refrain interwoven within gqom\u2019s signature soundscapes.<\/p>\n

LISTEN HERE:<\/strong> https:\/\/soldistro.lnk.to\/nedbankimc](https:\/\/soldistro.lnk.to\/nedbankimc)<\/a><\/p>\n

This project is also connected to SOL Distro, SlikourOnLife\u2019s music distribution system, which facilitated the recording, distribution, and musical infrastructure for the initiative. The intention is for the track to live on past the conference, allowing the event\u2019s spirit to resonate through music and reach broader audiences beyond the physical venue.<\/p>\n

Through Music on Media, the Nedbank IMC initiative illustrates how events can inspire original musical compositions based on their surroundings and interactions. With Makhenzo in charge of production and SlikourOnLife breathing life into the concept, this conference song forges a link between marketing, music, and South African culture within a single release.<\/p>\n

The visualizer encapsulates the conference’s dynamic atmosphere, transforming its significant moments into music.<\/p>\n

Watch the full visualizer below:<\/em><\/p>\n

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