Loatinover Pounds has unveiled the visuals for his new single Mamazala, featuring 25K, further establishing his status as one of the most genuine voices from Pitori.
Written by Loatile Mangadi and Lehlohonolo Molefe, Mamazala showcases Loatinover Pounds alongside 25K, with production handled by Loatinover Pounds himself. This track combines street insights with genuine feeling, presented in the distinctive manner that has garnered him widespread recognition.
The Mamazala video is directed by BSV, with creative direction and styling by Sufi. Shot with care by Director of Photography Ashton Bepete, the project is produced by True Tales Agency, expertly illustrating the reality and charm of the streets that influenced Loatinover Pounds’ narrative.
Featuring Ontshiametsi Moleka, Zanokuhle, and Kagiso Kgogome, the video also includes lighting by Karabo Kuaho. Staying true to Loatinover Pounds’ vision, the visuals enhance the story, depicting a gritty yet elegant view of life, love, and loyalty.
The release of Mamazala is notable, coinciding with a key date. On September 20, 2025, Loatinover Pounds reflected on his journey since the release of his debut album Pray 4 Pitori, which launched exactly one year earlier.
In a heartfelt address to his supporters, he stated:
“When I created this album, it was more than just music – it was my love letter to the streets that raised me, to the people who believed in me, and to the city that shaped my story… You turned Pray 4 Pitori into something bigger than me.”
This previous project became an anthem in local neighborhoods and reached millions around the globe, demonstrating that his journey resonates well beyond Pretoria.
With Mamazala, Loatinover Pounds and 25K illustrate once again why they are key figures in the new generation of South African hip hop. Supported by the vibrancy of Punyete Premier League, this release goes beyond a mere music video; it stands as a declaration of purpose.
Loatinover Pounds has indicated that this is merely the starting point. If Pray 4 Pitori served as his homage to the streets, Mamazala continues that conversation—authentic music drawn from real experiences.
