A global production team collaborated across various locations to realize a creative vision, marking it as one of Sporty Group’s most significant projects. In partnership with RadicalMedia, the campaign garnered 14 Silver Awards in categories such as Music Video, Best Use of Cinematography, Brand Storytelling, Branded Content, and Sports and Entertainment. The w3 Awards recognize outstanding digital achievements, creativity, and online content. Entries were evaluated by a worldwide panel of industry experts from organizations such as Netflix, the Smithsonian, and Apple.
“When we released For Everybody, we wanted to create something that reflected who we are as a Group and what we believe in. The most powerful brand partnerships go beyond advertising to become part of a cultural moment, so seeing the campaign recognised across disciplines, from storytelling and cinematography to music and sport, makes us incredibly proud of what we’ve built together,” said Elias Gallego, VP of Media, Marketing and Business Development at Sporty Group.
The Gold-winning category honors collaborations that showcase genuine creator integration alongside tangible audience influence. This acknowledgment highlights the campaign’s goal of producing content that resonated with both Burna Boy and the intended audience.
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