Emtee Appoints Brother To Manage His Bookings. South African hip-hop artist Emtee has sent a clear message to promoters, fans, and industry players, insisting that all booking requests should only be processed through verified and trustworthy avenues.
In a straightforward public message that quickly spread across social media, the “Roll Up” artist cautioned against engaging with unauthorized intermediaries. “For bookings hala at my blood brother. STOP BOOKING THROUGH THE WRONG PEOPLE. FIND OUT MORE DETAILS WHEN BOOKING ME. Don’t entice me with money. I have a lotta respect and love for my supporters,” he remarked.
This announcement underscores the rapper’s intention to exert more control over his professional life. Known as Mthembeni Ndevu, he has been vocal about protecting his brand and fostering a sincere connection with his dedicated fan base, collectively referred to as the “Hustla Gang.”
Sources acquainted with Emtee reveal that the “blood brother” mentioned is a reliable family member or longtime associate who is now responsible for overseeing legitimate booking inquiries. Promoters are encouraged to validate all information thoroughly before confirming any events, aiming to eliminate scams and safeguard both the artist and event planners.
Crucially, the rapper emphasized that monetary offers will not sway his choices. His focus on respect, honesty, and correct processes highlights a commitment to integrity over immediate financial gain, a perspective that resonates with his longstanding independent ethos.
