— On 27 November, Johannesburg’s top cultural influencers, innovators, and style leaders convened for an exceptional occasion as Gordon’s and BOS introduced their newest offering — the Gordon’s and BOS G&Tea alcoholic ice tea.
The launch showcased the energetic essence of both brands, generating a lively, enjoyable atmosphere that encouraged social enjoyment.
Set in the vibrant cityscape, the launch emphasized balance and enjoyment, providing a fresh kind of celebration and experience.
Attendees were some of the first to sample the new Gordon’s and BOS G&Tea alcoholic ice tea, which combines the botanicals of Gordon’s gin with the flavors of BOS rooibos tea.
This collaboration is now officially available nationwide, targeting customers seeking something new and refreshing. “Wow, I have to say that I did not expect this blend of flavours, but it works so well. I love that it’s non-carbonated and low ABV” said Ponahalo Majapelo, Gordon’s and BOS G&Tea alcoholic ice tea content creator.
A Celebration of Note
The event truly reflected the spirit of both brands — bright, lively, and flavorful.
Featuring interactive installations, engaging tasting zones, and innovative brand experiences throughout the venue, guests had the opportunity to explore a realm of fresh offerings. From visually appealing can lounges to engaging experiences reflecting the personalities of both brands, every aspect was crafted to delight attendees.
“Two legends, one refreshingly unexpected partnership that redefines moderation. It’s familiar yet sparks instant curiosity. Bona, it’s unexpected yet makes perfect sense” added event MC and radio personality, Dimpho Makgotho.
The atmosphere was focused on celebrating a new era, fostering laughter, building connections, and enjoying the Gordon’s and BOS G&Tea alcoholic ice tea, all under the sunny Johannesburg sky.
The Soundtrack of the Season
The launch featured a stellar lineup of local talent — a blend of DJs, live entertainers, and genre-defying performers who energized the audience, including Afro Tech star AN.D, Gqom DJ, Lelowhatsgood, RnB DJ Mamthug and Deep House DJ, Baby Whitz.
From smooth sundowner sessions to high-energy headline performances, the event was alive with rhythm, vibrant colors, and the unmistakable spirit of Johannesburg.
“The Gordon’s and BOS G&Tea alcoholic ice tea launch wasn’t just a product reveal; it was the beginning of a movement. We aimed to create an experience that celebrated balance, creativity, and culture,” stated Atlegang Moloko, Head of Marketing at Diageo for Convenience and Convenience Innovations across South, West and Central Africa.
“Seeing so many of Joburg’s finest come together to toast to moments such as these that’s what these two brands stand for.”
Maura van Styrum, Head of Marketing at BOS Brands adds, “It was a joy to see so many fantastic people come together to celebrate the launch of our new G&Tea. After all the hard work that went into creating the most delicious alcoholic ice tea on the market, it was incredibly rewarding to hear such positive reactions — revealing a refreshingly unexpected new world for our brands”.
Sip the Balance. Taste the Unexpected.
As the sun set and the atmosphere lit up, it became apparent that the new Gordon’s and BOS G&Tea had officially made its debut, poised to make an impact. This drink appeals to a modern, vibrant generation and is suitable for various social occasions, from brunches and beach outings to rooftop gatherings.
The Gordon’s & BOS RTD collection can be found at major retailers, on-the-go outlets, and lifestyle locations.
Introducing the new G&Tea. Refreshingly Unexpected. #GandTea
