“Hennessy has always aspired to integrate itself as a cultural icon that transcends the category,” said Lungile Mpharu, Brand Manager at Hennessy South Africa. “Back to the City is where music, art, and community collide, and we’re proud to create experiences that bring people together, celebrate talent, and keep the culture thriving.”
The Hennessy PVA featured various prominent figures from South Africa’s music, fashion, and media sectors. Notable personalities like Luthando “Lootlove” Shosha, Boity, and Mateki2Shoes participated in the event, enjoying prime seating at the VIP Hennessy deck. For one evening, the venue served as a focal point for style, music, and culture.
This year’s featured performer was Grammy Award-winning artist Lupe Fiasco, who enhanced the event’s international appeal with hits like ‘The Show Goes On’, ‘Kick Push’, and Paris, Tokyo’. His participation also underscored Hennessy’s ongoing dedication to integrating hip-hop into South African culture.
Hennessy continues to significantly influence urban culture on a global scale. To remain informed and participate in upcoming events where music, culture, and Hennessy come together, follow Hennessy on their social media channels:
Instagram:@hennessy
X:@Hennessy
Facebook:Hennessy
