New Balance unveils fresh colour variations of the ABZORB 2010, available exclusively at JD Sports. The campaign is led by New Balance athlete and soccer player Tim Weah, showcasing the shoe’s place within both sports and cultural contexts. A well-regarded figure for both his club and national team, the New Yorker from Marseille is celebrated for his speed, versatility, and fashion sense. Tim’s vibrant creativity transcends the soccer field, reflecting his skills as a musician and artist. This campaign emphasizes the blend between his commitment to sport and his love for music. That same combination of high performance and aesthetics characterizes the ABZORB 2010, establishing Tim as a fitting and genuine representative of the initiative.
