Known for his trendy sock line, Skinny Sbu has now set his sights on the automotive industry.
Since 2022, Sbu has been developing a locally designed and manufactured car brand.
SBU AIMS TO LAUNCH THE COUNTRY’S FIRST CAR BRAND
South Africa’s automotive sector, with a rich history spanning over a century, is on the brink of significant transformation. While the country has seen the production and assembly of international brands, it has yet to introduce a commercially successful car brand of its own. Sbu aims to change that with his SSS car brand.
ARE THERE REALLY NO LOCAL CAR BRANDS?
In terms of commercial viability, no, but there are a few niche automotive manufacturers within the country. For example, Birkin Cars, which has been creating Lotus-inspired sports cars since the 1980s.
Bailey Cars, known for crafting hand-built replicas primarily for international markets, is another example. Additionally, Advanced Automotive Design (ADD) is a boutique manufacturer focused on futuristic concept cars. Sbu may have identified an untapped market with his SSS Cars.
SBU RECEIVES PRESIDENTIAL SUPPORT
Recognized in the Forbes 30 Under 30, Sibusiso Ngwenya, affectionately known as Sbu September, has made waves in the fashion world since launching Skinny Sbu Socks. His brand gained international recognition when it was featured on CNN.
In 2022, his socks were included in a Grammy Awards gift bag, and they can also be found in major retail chains like The Foschini Group and Superbalist.
His ambition to launch SSS Cars has earned him accolades from President Cyril Ramaphosa, who praised his visionary plans.
SSS CARS AND WHAT LIES AHEAD
Sbu’s automotive venture, SSS Cars, aspires to redefine what African luxury means on the roads. Since starting in 2022, the company has been discreetly working on its first line of premium vehicles, aimed at a younger global audience with an emphasis on style over legacy.
COMBINING POWER AND CULTURAL HERITAGE
The ambitious entrepreneur envisions his cars making a cultural impact similar to that of his sock line. SSS Cars is currently seeking funding, with an estimated cost of over R270 million required to realize this ambitious dream, aiming to position South Africa as a creator of vehicles rather than just an assembler.
