A fresh energy is sweeping through Cape Town, originating from the mountains and finding expression in the streets. This movement embraces both trail runners and artists alike.
The Invented ReInvented collection, which integrates high-performance features with modern aesthetics, will be launched at THK Gallery in Zonnebloem, Cape Town, on Thursday, 06 November 2025.
The upcoming event will serve as the official introduction of Salomon’s Invented Reinvented line to South Africa. Although the brand is already well-established in locations such as Centurion, Sandton, Durban, and Cape Town, this Sportstyle collection represents a venture into fresh, urban environments, combining technical excellence with local culture and creative flair.
This limited-edition collection will be available only through Archive and salomonsports.co.za following the official reveal. This range represents the transformation of a brand that has its roots in the French Alps since 1947, now tailored for contemporary movement.
“Sportstyle represents the evolution of Salomon’s philosophy, bringing our mountain heritage into the language of modern design and creativity,” said Salomon’s Managing Director, Lee Besnard. “Cape Town’s unique balance of nature, art, and culture perfectly reflects what this category stands for: connection through movement.”
On the global stage, Salomon Sportstyle has transformed the way performance footwear integrates into contemporary living. Models like the XT-6 and ACS+ have become cultural staples, sported by celebrities such as Rihanna, Bella Hadid, and DJ Khaled. The Cape Town launch introduces this narrative to a local audience, creating an event that captures both art and movement.
As Salomon expands the intersections of sport, fashion, and technology, the arrival of Sportstyle marks a pivotal moment, characterized by freshness, innovation, and a unique approach to movement.
Available exclusively at: Archive and salomonsports.co.za
