The announcement was made on Thursday, revealing Kolisi as the latest brand ambassador for Pick n Pay.
This partnership aligns with Pick n Pay’s commitment to strengthen its role in sports, especially after becoming a Tier 1 sponsor of SA Rugby.
The retailer first made its foray into rugby sponsorship in 2025 when it established a four-year deal as the official grocery partner for the Springboks.
Since that time, Pick n Pay’s involvement has expanded, ultimately leading to its branding being featured on Springbok jerseys following the end of MTN’s lengthy sponsorship.
In addition to its visibility, this collaboration emphasizes shared values.
The retailer has underscored its commitment to community development, with Kolisi’s leadership and influence resonating with Pick n Pay’s investment in various development projects nationwide.
Siya Kolisi brings star power and heart to Pick n Pay partnership aimed at community upliftment https://t.co/7aaydDDut6 pic.twitter.com/E0MCmP6fJH
— Supermarket&Retailer (@Supermarketmag) February 6, 2026
