Ronnie Hart, the stylist bringing fashion memory into the frame
Tyla’s fashion choices during this period seem deliberate and subtle. The outfits convey a quick sense of atmosphere: they are sensual, sharp, and playful, each imbued with a rich fashion history that invites deeper exploration.
American stylist Ronnie Hart has played a significant role in shaping that wardrobe. He is recognized for several of Tyla’s looks drawn from the archives, including the Dsquared2 outfit she donned at the Grammys earlier this year, with his influence evident throughout her album’s visuals and music videos.
Dressing from archives may appear effortless in photographs, yet the behind-the-scenes process is anything but straightforward. Selecting the right piece hinges on taste, availability, memory, and timing: understanding the collection, locating the item, securing its loan, and ensuring it fits a performer’s physique.
Hart’s keen selections provide a cohesive narrative to the wardrobe. They allow Tyla to engage with fashion references while avoiding being confined by them, which often distinguishes between a thoughtful choice and a striking appearance.
Lee Trigg, the creative director shaping the wider picture
Lee Trigg, a London-based stylist and creative director, has been associated with numerous prominent events from this period, including Afro Nation, the 2026 BET Awards, and her appearances at the World Cup.
His involvement signals the extensive scope of the initiative. A campaign encompassing performances, award shows, fashion milestones, and international sports events demands more than just clothing. It requires a focused approach to the overall presentation.
This is where the role of creative direction becomes pivotal. Elements such as color, proportion, setting, image framing, and how a look will be perceived once reduced to a digital format all contribute to how a period is commemorated. Trigg’s contribution lies within that broader visual framework.
