Cassper Nyovest on AI-generated music
Cassper Nyovest has shared his perspective on the rising impact of artificial intelligence in the music industry. While he acknowledges its potential for innovation, he emphasizes the challenges it may pose for emerging artists trying to enter the market.
This discussion comes as excitement builds around “Suka!”, an AI-generated track by Rea Gopane, a former podcaster, which has gained significant attention on streaming platforms.
The track has garnered a substantial number of listeners, recently reaching the top spot on Apple Music South Africa’s Top 100 chart and sparking renewed discussions about the role of AI in creative endeavors.
Cassper expressed admiration for the song, initially believing it was created by a new artist.
“It fooled me, and I’m a professional musician,” he stated. “One of the things that’s exciting about music is discovering new music and new artists.”
However, his initial surprise soon gave way to concern. He pointed out that while established musicians might not feel an immediate effect, it is newcomers who could be most at risk.
“I don’t think it’s a threat to people who are established. We’re good, but I really see it being a problem for new artists trying to break into the market,” he explained.
He further articulated that the true risk stems from how this technology could be utilized by influential entities in the music business.
“If they can make music like that consistently, it’s a problem, because I feel like AI music might be powered by record labels that don’t want to pay and deal with artists anymore,” Cassper noted.
