To celebrate the launch, Rocky hosted an intimate group of friends of the brand for a jazz performance and dinner at La Dolce Vita in Beverly Hills.
Two of Rocky’s favorite PUMA sneakers – Inhale and Mostro OG – return alongside a new style, Mostro Gabbia, featuring a removable cage. Each sneaker reflects an animal-inspired upgrade, capturing the essence of Jazz music in Harlem. The Mostro Gabbia, named after the Italian words for Caged Monster, embraces the spirit of the PUMA archive with modern technology and evolved armor. It is characterized as “a creature of design” designed to protect, adapt, and evolve with every stride.
“One of the earliest samples we built was the Mostro Gabbia in snake leather, and it immediately stood out,” said A$AP Rocky. “It had this sense of refinement and forward-thinking design. It was a direct nod to the wild spirit of “jungle jazz” and the Cotton Club. From that point on, it became my favourite piece in the collection.
There was something about the way it fused luxurious materials with sharp, technical construction that made it feel like more than just a shoe – it set the tone for everything else we created. It opened a new way of thinking about how to blend elegance, innovation, and a spirit of pushing boundaries across the whole collection.”
The full collection includes:
A$AP ROCKY x PUMA SEATBELT CAP features oversized branding and a classic silhouette, made for standout everyday style.
A$AP ROCKY x PUMA LEATHER GLOVE blends motorsport and streetwear featuring Rocky’s custom detailing and bold branding.
A$AP ROCKY x PUMA SNAKESKIN FUTBOL DRESS combines athletic edge with streetwear style, reimagined in a snakeskin print for an unconventional twist.
A$AP ROCKY x PUMA SNAKESKIN TEE transforms classic streetwear with a bold snakeskin print.
A$AP ROCKY x PUMA ANIMAL BABY TEE features an allover leopard print, cropped design, contrast collar, and A$AP ROCKY x PUMA co-branding at the chest.
A$AP ROCKY x PUMA MOTORS TEE showcases motorsport-inspired graphics along with oversized PUMA and A$AP branding.
A$AP ROCKY x PUMA JERSEY SHORT merges laid-back style with bold statement graphics and Rocky’s oversized branding.
A$AP ROCKY x PUMA LASER MONOGRAM DENIM receives the Flacko touch, featuring allover laser monogramming and oversized PUMA x A$AP branding for a fresh take on a classic look.
A$AP ROCKY x PUMA INHALE LEOPARD introduces a new version of the PUMA Inhale, featuring natural colorways, leopard print accents, and classic Inhale contoured lines for a stylish streetwear choice.
A$AP ROCKY x PUMA MOSTRO OG PONY HAIR upgrades the OG Mostro with pony hair construction on its iconic spiked sole, creating a distinct piece for streetwear enthusiasts.
The collection is available now on PUMA.com, and at PUMA retail outlets.
