A new collaboration brings a personal flavor to the world: the Limited-Edition OREO & BTS Cookies feature a sweet creme inspired by hotteok, a beloved brown sugar pancake found in Korean street markets. The members of BTS have shared cherished memories of enjoying both hotteok and OREO cookies, adding significance to this partnership that merges their cultural roots with a popular treat.
BTS also infused their affection for fans into the exterior design of the OREO cookies. As the band marks its 13th anniversary, the Limited-Edition OREO & BTS Cookies are adorned with 13
distinct engravings created for their supporters, showcasing band member names, a BTS light stick, and three OREO cookies that convey a special message for fans. Collecting these cookies is a way to reveal the message!
In addition to the cookie designs, the packaging of the Limited-Edition OREO & BTS Cookies pays homage to the vibrant atmosphere of South Korea’s street markets, known for their lively sights and flavors, including hotteok. Fans are invited to experience the energy of South Korea from the moment they hold the pack.
This pack marks the beginning of a worldwide initiative launched by the OREO brand. Drawing inspiration from the fan tradition of letter writing, OREO and BTS are encouraging fans to participate in creating the largest love letter to BTS.
To get involved, fans can scan the QR code on the Limited-Edition OREO & BTS Cookie Pack or visit
oreo.co.za/bts
for a chance to win exclusive OREO brand and BTS prizes while discovering what comes next. Fans can also send a fun digital letter to BTS, and as contributions from around the world accumulate, they will be able to read each other’s messages as the largest love letter unfolds into reality.
“The excitement around our own OREO cookie has been incredible, and we’ve loved seeing all of your creativity in your love letters,” said BTS. “We’re so proud of what we’ve created with the OREO team and excited that fans in even more places will finally get the chance to try the cookie we worked so hard on together!”
“OREO continues to deliver playful connections and experiences as only the OREO brand can do. Through the global partnership with BTS, we are uniting both OREO and BTS fans in a shared passion,” says Marli Visagie, Biscuits Category Lead for Mondelēz South Africa.
The OREO cookies have begun appearing at retailers across the nation and will remain available for a short time, while supplies last.
